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Personal Brand Formula

Personal Brand = ( Strengths + Value + Visibility ) x Engagement

Your personal brand is the first impression you make on the world. It's how others see you, and how they choose to engage with your content. Create an authentic and meaningful personal brand to create a memorable image — for yourself, for your business, and for others.

Frequently, we think about what makes a good personal brand. The most important factor is to determine who you are and what your focus is: What do you want to be known for? What are you good at, and how can you promote yourself in ways that align with that focus?

Your brand is much more than just a logo. It’s the sum of everything that makes you, you. It includes everything from your skillset to your personal values. At its best, this will be a true reflection of who you are - and when others see your unique qualities and we highlight them in an authentic way, they will identify with you as a thought leader in your industry.

So how can you build a personal brand that feels as natural as breathing?

Your personal brand is a combination of your strengths, plus the value you offer and the visibility of these qualities. This is then multiplied by how engaged you are with your personal branding efforts (think: time spent on self-promotion activities like writing your resume or posting photos to your website).

When you fully understand this concept and integrate it into everything you do from networking to community service, your personal brand will naturally grow with you as you develop new skills and knowledge.

Personal Brand = ( Strengths + Value + Visibility ) x Engagement


A personal brand is not just about what you do, it's about how you do it. Know who you are and how to leverage your strengths in the service of others. By developing a foundation of knowledge around strengths, you will be able to learn how best to build your personal brand through leveraging those skills.


An important part of your personal branding is creating value. In our society, we value the things that make us happy, the things that help us achieve our goals and dreams, and the things that make us better people; those are the things we spend money on. Your strengths enable you to create value for others. Carefully consider how your strengths enable you to deliver value to customers or clients in an economic or social manner. Leverage your strengths in order to provide more value than competitors can offer.


As the world evolves and the marketplaces become ever more crowded, the ability to stand out and be known becomes even more important. The question is what are you doing to position yourself in front of the people who need your skills, your knowledge and the results you provide? In today's fast-moving, incredibly connected world it is more important than ever to make sure that people know about you. This can be accomplished through social media, creating a website, writing articles for publications and participating in forums where others might see what you have accomplished.


Engagement is a growing process that includes identifying your strengths and values, developing them and creating a visible brand presence. Your brand must be consistent with the person you are, and ongoing engagement is essential to ensure that you are delivering on your promises.

This is the formula to build your Mogul-Status brand.

You now have the formula and the actionable steps Using my well-thought-through branding strategy. It is crucial for any professional whether you are online or offline. Make your brand stand out. Be clear on what you want and what makes you special and show it to the world!

So, what's next? Join my interactive & immersive personal development program, Mogul in the Making: Personal Branding Academy. Together we build your authentic personal brand so you can grow in your career, business and make REAL social impact.

Why you should join?

  1. You have amazing ideas but you hold them all inside because you aren't sure where to start.

  2. You help everyone else with their projects but you neglect to build yourself up.

  3. You desire to build a legacy but you don't have a supportive community to build you up.

  4. You know you have a story to share but you don't know how to effectively communicate.

If you answered yes to any of these statements, then you are in the right place. There is no better time than October 21, 2022 (save the date in your Google calendar) to take control of your business, clarify your message and share your brand story online with confidence. Everything you need to get started on checking off your goal list is inside this program. We will cover the A-Z aspects of your personal brand -- from your elevator pitch to your brand photoshoot and even the premier of your newfound confidence.

The Waitlist is waiting for you. We are only accepting 10 members in the freshmen class.

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